Search Engine Marketing (SEM) Services
SEO and Paid Search Approach, NZ and Australia
Google Panda and Google Penguin Update
None of the websites in our portfolio were penalised by the recent Google Panda and Google Penguin updates. Our rankings grew .
Why is Search Engine Marketing (SEM) so important?
The Consumer Commerce Barometer recently stated that 80% of New Zealanders search online before buying a product or service. Visitors from the search engines are actively seeking a product or service like yours. They are pre-qualified and hugely valuable leads for your business.
Your search engine marketing and web design strategy are crucial enablers. SEM attracts valuable leads to your website and your web design converts them.
Our expertise rests in designing great web and mobile websites that rank well in search.
About Clickthrough Search Engine Marketing (SEM)
We offer best in class ethical (white hat) SEO and paid search marketing services to a portfolio of market leading NZ and Australian clients. We don’t partake in aggressive ‘black hat’ SEO activity that could get your site banned.
Clickthrough Search Engine Optimisation (SEO) and Paid Search Services
- Organic Rankings Recovery (quite popular) .
- Landing Page Design.
- Competitor Profiling.
- Google Quality Score Optimisation.
- Paid Search Set-up, Management & Reporting (CPC, CPA, CPL).
- SEO Copywriting.
- SEO Onpage Optimisation
- SEO Crawlability and Content Indexation Improvement.
- White Hat Linkbuilding: Infographics, Content Generation (in-house), Article Writing, Guest Posting, etc.
- Keywords Search Terms Blueprinting and Content Gap Analysis.
- Onpage Video Optimisation.
- Google Analytics set-up, Training and Management Reporting.
- Local Search Marketing.
- Training in SEM Fundamentals.
About Search Engine Marketing (SEM)
Search Engines (SEs), such as Google, consider over 200 ranking factors to determine organic rankings. Search Engine Marketing requires a holistic approach.
We strongly recommend you engage a professional SEM company to manage your search marketing program. Or at least undergo a recognised search engine marketing training course before you make changes to the design or code of your website.
How Most Search Engines Work
Search spider bots crawl the web looking for pages to collect and add to their indices. The search engine’s algorithm then analyses the pages and links for word combinations to figure out what the web pages are all about. Ranking ‘scores’ are assigned that allow the search engine to measure how important the web pages might be to the person who is searching.
The search engine index software records all of this information and renders it as a search engine ranking position (SERP).
Search Engine Marketing Quick Tips
- Start with a Search Terms Keywords Map
A crucial step. Keywords are the terms your target audience enters in a search engine to find an answer to their query. A “keyword map” lists the search terms you are targeting to rank per landing page. Your keywords list guides your site-wide SEO effort and content strategy. You must select and optimise for the right set of keywords per page, or your SEO strategy becomes diluted and efforts are wasted. Your keyword map also acts as an important record when tracking keyword rankings and other performance metrics such as page views per keyword. Ensure your keywords map includes header and long tail search terms.
- Non-indexed Content won’t Rank
Ensure search engines can spider and thus index your content. Search bots follow links. Bad and broken links reduce crawlability and could lead to ranking penalties. Your website URL structure needs to enable content indexation.
- Apply Onpage Optimisation Fundamentals
On-Page Optimisation is the degree to which the web page has been optimised to be relevant to the target keywords. In practice, this means that the website needs to be coded in a specific way, a “SEO friendly” way. Ensure your website is properly tagged using relevant keywords. Every page should at least have a unique title, header tags and description. Don’t use keyword stuffing and avoid using duplicate content.
- Build a Diverse Profile of Backlinks
The backlink profile of a website contributes over 65% towards its ranking effectiveness. Link building is the process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. Avoid using links from poor link neighbourhoods and don’t use link exchanges. Ensure you read Google Quality Guidelines before embarking on any linkbuilding program.
- Build Domain Authority
Domain authority is an important ranking factor and requires a best in class approach to SEO. Build domain authority over time by providing good quality content, good onpage SEO and only use white hat linkbuilding tactics.
- Design for Users and SEO
Search engines strive to rank websites that are well optimised and well designed. You should at minimum ensure your website pages load quickly and don’t try and rank pages on your website for unrelated terms.
- Use Fresh, Topical Content
Your content needs to appeal to your target audience and the search engines. Avoid article spinning and scraping other websites content (duplicate content). Keep content original and fresh.
- Design Landing Pages for Users and the Search Engines
Provide well designed landings pages that cater to your users and that follow Google Quality Score guidelines.
- Paid Search must Compliment Organic Search
Set-up your paid search (Google AdWords and other performance networks) to complement rather than cannibalise your organic ranking strategy.